Taking a leap after 30 years of small steps isn’t easy…

After 30 years of only incremental changes, HP’s large format printer business was on a decline. Users didn’t see the value of upgrading only for added speed or features, not to mention their way of working had changed completely in the digital era. The printers being offered to them weren’t keeping up.


…and requires many inputs to answer complex questions

We worked with HP’s customer base of architects, engineers and construction workers to understand where we could truly innovate and help them work better, beyond just product feature updates. We also helped HP design and manage this complex program that touched many aspects of their business, ultimately giving them a new strategy for innovation that will deliver business returns for years to come.

Understanding our client, and theirs

User research and prototyping—for both physical and digital concepts—and close collaboration with our clients helped us create a new line of printers and design a service to work with them.

In the end, we designed four products with improvements to key use cases such as paper loading, along with the design of ePrint and Share, a cloud-based service that has enabled thousands of architects and engineers to access, manage and print from files on any device. They are now able to be more productive in the field, working on and updating documents live. HP now has a more customer-centric and viable business based on a hybrid product-service model and a pipeline of innovation to ensure it stays relevant in the future.

Video and images courtesy of HP


1. A Superior User Experience

For key LFP use cases, like paper loading, visual verification of printing status, and collection of print outs.


2. Cloud-based Service

For managing files gave a real reason to upgrade a printer that the competition couldn’t offer, beyond cost and speed.


3. Tools for Collaboration

To help the workflow and productivity of HP’s customers.