OXO Rapid Brewer
Redefining the art of cold brew crafting
OXO
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ClientOXO
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IndustryConsumer goods
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ServicesDesign Engineering, Industrial Design, User Research, Prototyping
Setting a new standard
For many, getting a caffeine fix quickly in the morning is essential. Before the OXO Rapid Brewer, cold brew required hours of preparation. Throughout our decades-long partnership with OXO, we’ve continually focused on simplifying life in the kitchen, including our award winning range of OXO Brew coffee products. Traditional cold brew took 12 to 24 hours to prepare, but now? You can enjoy a fresh, smooth cup in just 5 minutes.
In developing this one-of-a-kind coffee brewer, we’re also defining how people engage with it. From initial proof of concept to final product, our design and engineering teams focused on thoughtful choices to ensure a simple and familiar user experience, that would be easy to adopt and customize to each user’s preference.
5 minutes flat
Simply add in your finely ground coffee, tamp it down, add water, and press. Viola, cold-brew in just 5 minutes.
Simplicity of ritual
Although an entirely new process, we utilized the traditional routine of ground coffee and water to build off existing practices while offering a new coffee experience with limitless possibilities.
User friendly
Whether you’re a coffee connoisseur or a casual enjoyer, the Rapid Brewer simplifies the cold brew process and eases cleaning.
From the ground up
Recognizing a gap in the cold brew market, OXO wanted to address the long 12 to 24 hour at-home brew time. They envisioned a solution capable of producing cold brew concentrate in 5 minutes or less.
They approached us with a proof-of-principle prototype that demonstrated their concept’s feasibility. However, to transform this prototype into a market-ready product, we needed to address several technical challenges to ensure both a quality coffee extraction and and a product that could be manufactured within cost targets. Each step was validated through user feedback and coffee quality checks, ensuring the best product possible.
From proof-of-principle to production
Our iterative prototyping and testing validated manufacturability at target cost while ensuring coffee quality.
Peak performance
We determined the ideal water-to-coffee ratio, grind size, and brewing pressure to optimize coffee extraction.
Perfect cold brew. Whenever you want.
The OXO Rapid Brewer has quickly been embraced by coffee enthusiasts, with influencers swiftly jumping in to showcase their new coffee creations. Its compact, intuitive design and high quality concentrate solidified its place as a beloved addition to the at-home coffee ritual. Coffee drinkers have embraced the OXO Rapid Brewer not just as a product, but as an invitation to reimagine the brewing experience.