personalization

Projects
Gx Sweat Patch
Identify yourself
Gx ecosystem
Ideas
The story behind the Sweat Patch: Innovating at Gatorade
From one to everyone
Four themes from Digital Healthcare World Congress
Trick or Treat? Five tips to avoid the pitfalls of personalization
Designing for Gold: Creating products with the world’s greatest athletes
Why giving customers what they want just got personal
Personalization matters: 5 great examples
Designing customer experiences for the future
The power of personalization in health and wellness
Are we there yet? Designing for people on the move
Should you make it universal or personal?
News
Gatorade Gx Sweat Patch & App nominated finalist at Innovation Awards
No sweat. Smart and Gatorade’s newest innovation
Technology experts to headline
Context is key in the world of airline retailing
Adopting personalization with care
How is cloud technology transforming sport?
How design and tech will change the way we age
Airlines must offer a personalized experience or pay the price
Building Brand Equity through the Gatorade Gx Innovation
Designing a personalized future
Smart unveils personalized in-flight entertainment innovation
Data-Centric personalization is creating the future of performance