Meet Danielle Frucci: Executive Design Director
What is “experience design” anyway?
How has experience design changed during your career—and what’s going on today?
Tell us about a specific project that reflects the type of challenges you’re asked to tackle.
How do you think experience design will change over the next five years?
Advances in AI will also make digital experiences simpler—and hopefully more magical. That could mean better interpretation of verbal or facial expressions, or using hand gestures to execute digital actions. Or it could involve algorithms that are able to anticipate next steps or eliminate unnecessary options based on a person’s previous behaviors and preferences.
Lastly, I foresee a growing awareness that, while AI makes things more efficient, it can also easily remove humanity from design. Our responsibility as designers is to always create human-centered designs that are accessible to everyone and infused with our understanding of and empathy for the audience that will use them.
What do you find different at Smart Design compared with other design firms where you’ve worked?
Talk about some of the other influences on your design work.
As an avid adventure traveler, what have been some of your most exciting trips?
About Danielle Frucci