Smart Design creates products and services that resonate with people and make digital experiences easy, intuitive, efficient, and enjoyable.
Our talented Interaction Design (IxD) team focuses on understanding user needs and uncovering opportunities to design the best experience at all points of interaction with the product. We are continually evolving our design process as technologies like AI and machine learning open up new possibilities. Our IxD team also collaborates with strategists, engineers, industrial designers, and technologists to explore and improve people’s experience with technology.
We sat down with Danielle Frucci, Executive Design Director to learn about the challenges she’s had to tackle, what influences her work, and her most exciting adventures.Whatever that solution might be, we always prioritize the user-centric experience.