Can social platforms help banks solve millennial problems?


Gordon Hui explores how social media techniques and new technologies can be applied to connect with the millennial generation and improve banking relationships.

As influential brands including Instagram and Snapchat continue to evolve their services, Gordon shares his thoughts on the essential tools and social media elements that banks must integrate into their digital services.

With banks considering how to respond to the evolving success of conversational commerce and the trust the millennial generation already invests in a social network of friends and peers, Gordon’s perspective is a timely read for those looking to create personalized banking experiences.

Smart’s VP of Strategy, Gordon recently moderated a panel at this year’s In|Vest Conference on the advantages and challenges of designing mobile applications that appeal to millennials.

Read on for Gordon’s full article in BankNXT.

Jul 2016