Adweek 360:

Becoming a Platform Business


Today, the most innovative companies are switching from simply marketing their products to turning them into platforms that offer connected service ecosystems. Any CMO would agree that a long term customer bond with a product increasingly dictates the fate of their businesses.

Over half of CMOs are accountable for product development today, driving the innovation pipeline and overseeing the entire customer journey, and this path is likely to be where the marketing spend is heading. The new reality is that brands are a bond between business and consumer, and hold the power to make or break a company’s future.

Featured in Adweek360, Managing Director, Louise Astley highlights 5 key considerations for CMOs, and what potential business benefits are for those who execute a Platform Business strategy. Click here to read the full article.

Mar 2018