Behind the scenes in New York
Elite athletes and Olympians have worked their entire lives to get where they are today, and have developed rigorous, highly-specialized routines that require dedicated products and services to perform alongside them. It’s been an honor to design with brands like Nike, Gatorade, Burton and Under Armour, and craft products and systems that enhance an elite athlete’s formidable lifestyle.
We recently worked with Olympic gold medalist, Simone Biles, collaborating on her line of products for Caboodles. Drawing inspiration from her own meticulous organization system, we were able to design in a way that not only caters to the extremes an Olympian holds herself to, but also to all the girls and athletes Simone inspires, giving them that competitive edge.
Check out the collection online here, or watch the video below to catch a behind-the-scenes look at our co-creation session with Simone in our New York studio: