Chief Executive:

The benefits of converting your offerings from products to platforms


Platform-based companies build relationships with consumers at the center, extending beyond a product sale and impacting the way people engage with a product long after the transaction is complete. Companies are beginning to embrace new business models to leverage their products and extend relationships with consumers.

For example, Gatorade’s suite of physical, digital and service-based consumer experiences is built around an established product to ultimately sell more offerings to the consumer. “Platform companies seek to understand the intent behind the purchase, layering complementary services around their product offering that enhance the experience for the consumer.”

Managing Partner, Richard Whitehall highlights 5 key ingredients that will seed the foundation for a corporate pivot from product to platform. Read the full article here or learn more about our perspective on the product to platform journey.

Mar 2016