Data-Centric personalization is creating the future of performance
PSFK interviewed Smart Design partner Tucker Fort and Gatorade’s Global Innovation and Design Director, Xavi Cortadellas, to discuss Smart’s on-going collaboration with Gatorade as well as their upcoming talk at PSFK 2016 in May.
The interview reveals a behind-the-scenes look at the inspiration for the initial project, and how together as a team, they were able to develop data-centric individualized performance recommendations. Tucker and Xavi provided insight into what they are anticipating for the future of sports science and the future launch of these products in the consumer market.
“One of the things that drew us to Smart Design is that they really champion the value of piloting“, shares Xavi Cortadellas, as he and Tucker share what they envision as the future of customized hydration for athletes in the years to come.
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