Designing to Launch:

The science of getting big ideas into market


This year’s conference highlights the design of exceptional end-to-end service experiences that generate business value, as industry experts gather over two days in San Francisco.

Smart’s VP of Strategy, Gordon Hui, and Senior Strategist Jamie Nicholson will together lead a workshop focusing on techniques that elevate a pivotal part of service design: actually launching the service.

Exploring the biggest challenges to corporate experience innovation, Smart’s experts will reveal the best approach to scale a service opportunity from concept, through to diverse experiments, to being in-market – sharing examples of experiences they’ve created, that tangibly and meaningfully improve people’s lives.

Click here for more information on conference speakers, and follow the conversation with us on Twitter.

Sep 2016