Designing a personalized future
Personalization is set to be the major trend of the next decade in products and services. Companies across a range of sectors can now anticipate and respond to consumer preferences like never before.
In part, due to the influx of emerging technologies, as well as the growing accessibility of consumer data. Combined with this is a rising expectation of the customer to receive more tailored, connected experiences as they share more personal insights.
In this post for FastCoDesign, partner Tucker Fort shares his perspective on designing meaningful personalization that is underpinned by a sound business model — ensuring that this powerful tool is used selectively to create relevance and value for your customer, whilst also balancing the realities of technology and scale.
The path to personalization should be taken with great care, and involve plenty of iteration. Read on for the full article.