Fast Company:

UX is changing the way we get high


The 2016 election brought the total number of states that have legalized some form of cannabis use to 28, and as the fastest growing industry in the US, it is projected to rise to a $50 billion industry in the next ten years. With new opportunity, how are designers and entrepreneurs planning to apply user-centered design approaches to this industry in the future?

Earlier this year, Smart hosted our High Design Makeathon, with a focus on understanding medical, habitual, and recreational users, and explore the possibilities of redefining the cannabis culture. Participants of the team-based design challenge were able to interview users and develop their own vision for the future of cannabis UX.

“With broad-scale legalization gaining ground and the floodgates to innovation opening as a result, there is no better time than now to start defining a well-crafted vision for the cannabis industry,” noted Nicole Bacchus, Associate Director of Strategy

To read on in Fast Company, click here.

Dec 2016