Smart Design:

Smart Design celebrates 5 years in Barcelona


Expanding services and capabilities dramatically over the past five years, Smart has firmly established itself as a leading design studio in Europe and looks to a bright future of helping global clients create better experiences for people in their daily lives.

In addition to a mainstage talk by Smart’s Director of Interaction Design at Barcelona Design Week (see more below), our studio welcomed invited guests, clients and colleagues to share tapas, music, and great conversation to celebrate the milestone.

When Six Months Feels Like a Lifetime

Heather Martin, Director of Interaction Design at Smart, led a great talk on how we can design better experiences for patients with chronic disease.

In one of her most compelling points, she said “the 33% of chronic diseases are motivated by emotional reasons such as depressions, which proves the urgent need to apply experience design on the patients treatments in order to improve their emotional state”.

You can read more on the Barcelona Design Week events here.

Nov 2011