Fueling the Future:

Unveiling our work with Gatorade’s Hydration Platform


Smart Design and Gatorade, one of the leading brands of sports beverages, have worked together to develop and launch a “Sports Fuel Strategy and Tracking” platform that delivers a personalized hydration experience for elite athletes on their respective fields of play.

To move beyond the typical introductions of new bottle shapes and flavors, Gatorade partnered with Smart Design to create a long term innovation platform that allows Gatorade to support and deliver on an athlete’s nutritional needs in a highly personalized, data-centric way while also unlocking new business models.

“As our lead innovation partner on the Hydration Customization Platform, Smart Design helped us expand beyond products to cutting edge physical and digital service platforms,” said Xavi Cortadellas, Global Innovation and Design Senior Director at Gatorade. “Utilizing prototyping and iterative piloting, Smart Design collaborated closely with our Design Innovation team and PepsiCo R&D to quickly identify the most meaningful offerings to our athletes that extend our brand into the personalization space.”

“The innovative and progressive brands today think beyond the simple selling of products and stretch their business models,” said Tucker Fort, Partner & Expertise Lead of Smart Design. “They engage with consumers on new platforms, which in turn delivers increased value over time. We are proud to have partnered with Gatorade, a brand that clearly values design and innovation leadership and fully embraced prototyping and piloting to successfully develop and commercialize a new physical and digital ecosystem.”


Ad Age: Gatorade Teases Yogurt, ‘Nitrate Boosts’, in New Ad

Beverage Daily: PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition

Brand Channel: Milan Design Week 2016: How PepsiCo Pulled Out The Stops

Business Insider: Gatorade is Developing a ‘Smart Cap’ That Keeps Track of Hydration

Fast Company: How Gatorade Plan to Innovate Sports Drinks- Again

Fast Company: How to Personalize Products Customers Actually Want

Fast Company: Why Gatorade Wants to Go Beyond the Drink to Make Athletes Better

Forbes: Gatorade CMO Morgan Flatley On Organic, Its Smart-Cap Bottle, And Locker Room Innovation For The Next 50 Years

Forbes: The Key Ingredients Behind the Great Gatorade Gx Platform

Fox Business: Gatorade Unveils ‘Smart’ Bottle, Yogurt: Exclusive Details 

Inc: Top 10 Sports Business Trends to Watch in 2016

Mashable: Gatorade’s Smart Cap Takes Rehydration to the Next Level 

MobiHealthNews: Gatorade Shares More Details on its Smart Water Bottle, Hydration-Sensing Patch

Packaging World: Tap into Power

PSFK: Data-Centric Personalization Is Creating the Future of Performance  [PSFK 2016]

PSFK: Gatorade + Smart Design: Creating the Future of Sport [PSFK 2016]

PSFK: How Gatorade Is Changing The Way Athletes Hydrate

PSFK: Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel

Shape: 8 Healthy Tech Innovations That Are Totally Worth Splurging On

Sport Techie: Gatorade’s Gx Sports Fuel Customization Platform Provides Look at Hydration of the Future

Sport Techie: Gatorade Is Launching A Smart Bottle And Bandaid-Like Sensor To Track Athlete Performance In Real-Time  

Sport Techie: How We Experience The Gatorade Sports Science Institute At IMG Academy

Sport Techie: Inside FC Barcelona’s Open-Source Plan to Spur Soccer Innovation

Stack: The Gatorade Sports Science Institute at IMG Academy is Every Athlete’s Dream

Techradar: Gatorade’s Sensor-Equipped ‘Smart Bottle’ Wants to Change How Athletes Taste Victory

The Daily Meal: Gatorade Developing Smart Cap Tracking Technology for Custom Hydration

The Drum: Gatorade to Unveil Prototypes for its Smart Tech Bottles at SXSW

The Street: PepsiCo (PEP) Stock Increases on Potential New Products

Wall Street Journal (paywall): Gatorade Sets Its Sights on Digital Fitness

Jan 2016