Design Management Institute:

Richard Whitehall & Anna Soisalo to host workshop


At Design Management Conference 2016 in Amsterdam, Smart Design Partner Richard Whitehall and strategist Anna Soisalo will host a workshop dissecting the relationship between designers, technologists and business strategists and how their collaborative efforts solve complex challenges.

Titled The Yin-Yang of Design and Business, this session will explore how to balance business thinking and design, identify the complementary core tools non-designers can bring to existing design processes and instruct on how to convince and convert a non-design focused senior executive.

The annual DMC, which will take place May 23-25, brings together leaders to share stories of internal structures that create external success and to think holistically about how design fits within the organization.

May 2016