Scotsman Guide’s Residential Edition

Don’t fight over money, honey


The latest research suggests that millennials are now the largest generation in the housing market. Smart Design’s recent research project ‘Money, Honey’, focusing on couples 18-35, uncovered the financial challenges that couples face today, and reveals what banks and mortgage companies should do to help these couples bridge their financial differences.

Couples in this age group, combined with their money, represent a crucial area that is ripe for innovation. Gordon shares his expertise and insights on what offerings are available to cater to a couple’s specific needs, spending behaviors of individuals in relationships, and financial behaviors after opening joint bank accounts.

There’s no better time for banks and mortgage companies to provide couples with clever ways of managing money, therefore forward-thinking banks and credit unions should be treating joint accounts as an immediate service-innovation opportunity.

Click here to read more of Gordon’s thoughts in Scotsman Guide and more insights from the Money, Honey project.

Dec 2016