Saudi Design Week:

Technology experts to headline


Saudi Design Week takes place each year as a fair for design in all its various mediums. Through curated exhibitions, workshops, a design forum, design market and activities within the context of design, the week-long event is a dynamic platform to discuss, judge and admire great design from around the globe.

This year, the Smart Design team will spearhead conversations around different emerging technologies and design principles. Executive Director and Partner, Tucker Fort, will headline with a keynote on unlocking personalization pitfalls and our collaboration with Gatorade creating a personalized hydration platform. Technology Director John Anderson will share his work with the BBC 2’s Big Life Fix docuseries, and the process of piloting with voice UI in collaboration with a multi-disciplinary team.

In a series of workshops, Smart’s expertise leads will introduce Design Thinking, as well as a session based on creating personalized products and services, guiding participants through ideation and prototyping techniques that unlock success in tackling a personalization challenge.

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Oct 2018