Tucker Fort to speak at PSFK 2016


Xavi Cortadellas, Gatorade’s Global Innovation and Design Director and Smart Design partner, Tucker Fort, will take the stage at PSFK 2016.

Gatorade is bringing forth a product and digital service platform set to launch this summer for pro football, soccer, and basketball teams. This product to platform ecosystem is redefining personalization via a smart hydration experience for elite athletes.

At PSFK Tucker and Xavi will share a behind the scenes view of Smart’s collaboration with Gatorade’s innovation team to bring this vision to life.  Through a rapid piloting process with the Brazilian soccer team, and the integration of meaningful smart cap technology into Gatorade’s brand experience, the project has set the foundation for evolving Gatorade’s offering beyond physical product.

Mar 2016