Tucker Fort & Xavi Cortadellas to appear at 2017 conference


Smart Design partner Tucker Fort and Gatorade head of innovation and design Xavi Cortadellas return to PSFK’s annual conference on May 19 in New York.


Following last year’s talk where they co-presented the design approach behind launching personalized, data-centric sports fuel recommendations to elite athletes, Tucker and Xavi return to highlight Smart Design and Gatorade’s progress as they prepare to roll out Gatorade Gx to everyday athletes and consumers.

PSFK’s 2017 theme is ‘Innovation on Purpose’; focused on purpose-driven impact, connecting with others, and creating value for the community and world around us. Visit to review this year’s speaker lineup, or find out more about the Gatorade Gx Platform.

Apr 2017