Heather Martin

VP, Design

A recognized authority on interaction design, Heather leads large-scale, global UX projects across industries. She has been a driving force in shaping Smart’s service design approach.

Heather’s sweet spot lies in creating disruptive, multichannel experiences in highly commoditized industries. For her, the more personalized the service, the more satisfying the user experience.

Heather cut her teeth as a product designer at Tangerine, where she became increasingly interested in the convergence of hardware and software. She co-founded the Copenhagen Institute of Interaction Design, which Business Insider listed as one of the best design schools in the world. Wallpaper also named her one of the world’s most influential designers under 40. A regular speaker across Europe, Heather’s portfolio has received international recognition, including Gold and Bronze Business Week Awards for her work with Prada and IDEO. Her clients include Ford, Lufthansa Technik, HSBC Private Bank, HP, Viaplay, Singtel, Telefonica and UCB.