EDJY Nail Cutter
Reimagining a household staple
EDJY
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ClientEDJY
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IndustryConsumer goods
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ServicesIndustrial Design, Customer Research, Prototyping
Redesign in record time
EDJY reimagined the traditional nail clipper—virtually unchanged since the 1880s—to offer a sharper, more precise experience tailored to nail geometry. They partnered with Smart Design to enhance the visual appeal of their newly engineered architecture—all within a tight timeline.
Working within the existing product architecture created by EDJY, our team had to balance precise technical requirements and manufacturing restraints with the challenges of introducing a new cutting experience to users. Through iterative rounds of prototyping across various end users, Smart Design’s final product is adaptable to the unique grooming preferences seen across users.
Crafting the perfect cutting experience
The final design reflects usability learnings and the brand’s aesthetic vision. It blends approachable soft outer surfaces and gentle curves with a prominent blade to celebrate the quality and precision of EDJY’s cutting functionality. Thoughtful design touch points help guide users and make the new cutting experience more comfortable and secure.
With Smart Design’s help, EDJY’s redesigned nail clipper merges precision with approachability, delivering a new, visually refined cutting experience. Through rapid prototyping and user centered design, we ensured a production-ready solution with a quick turn around while working within manufacturing constraints.