EDJY Tweezers
Growing the EDJY portfolio while laying the foundation for the future
EDJY
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ClientEDJY
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IndustryConsumer goods
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ServicesIndustrial Design, Customer Research, Prototyping
The Opportunity
Refining the next chapter of EDJY
When EDJY set out to expand its portfolio with a precision tweezer, the goal was more than just adding another product. They wanted to strengthen their position in the beauty category while staying true to the craftsmanship and quality that define its existing products, the finger nail and toe nail cutters. The challenge was to create a tool that felt professional without being intimidating on a beauty shelf.
EDJY partnered with Smart Design to help them develop a design language that balanced technical credibility with beauty appeal. Working within an established technical architecture, we focused on the details that shape perception, from form and color to finish and presentation.
Our Process
A process that left nothing unplucked
We moved quickly from sketches to prototypes, creating frequent iterations that could be evaluated and improved with each round.
Testing played a central role throughout the project, as the performance of a precision tweezer depends heavily on the feel of the metal. 3D printed prototypes were critical during first round to dial in the design gesture. As we moved to the usability testing and refinement phase, we collaborated with EDJY’s engineering team. Together, we created machined prototypes with 3D printed components, enabling us to conduct in-house testing to understand how subtle changes affected comfort, confidence, and perceived quality.
A delicate balance
The familiar slant tip and soft arcs balance EDJY’s strong construction with a silhouette that feels inviting to use, resulting in a tool that brings approachable precision to the beauty category.
Designed around the hand
Subtle details echo EDJY’s signature form, while soft, hand-resting forms balance the weight of the metal. Together, they extend the brand’s design language into a new category.
A palette with potential
Our color, material, and finish strategy included a core color palette alongside seasonal possibilities, ensuring every option felt cohesive within the growing EDJY portfolio.
Retail ready
Our storage case highlighted the premium steel construction while helping the product stand out in store environments—branching off from EDJY’s traditional direct-to-consumer model.
The Impact
Shaping the future of the EDJY brand
The EDJY Tweezers represent more than a new product. They mark an important step in the brand’s evolution. The result is a precision tool that communicates craftsmanship, quality, and confidence without sacrificing approachability. It strengthens the EDJY portfolio today while creating a foundation for future products as the brand continues to grow.