The one-drawer solution for all
Customizable features of the tool organizers include an extendable open area perfect for irregular-shaped or long-handled utensils, while the semi-modular architecture allows for personalization to accommodate silverware and people’s storage methodology. The subtle but sufficient dividers allow the consumer to display their tools in a clear and ordered manner, while also customizing the organizer for their kitchen’s needs.
The narrow and expandable nature of The OXO Good Grips Expandable Kitchen Drawer Organizer system makes it easier for people when they’re shopping for a new drawer solution. Consumers may not know the size of their drawers while browsing for an organizer, so they might buy the wrong size or get frustrated in the process of shopping for a solution that doesn’t fit their needs. The organizer simplifies the shopping process by delivering a customizable experience that will take the guesswork out of the shopping experience.
Our final design toned down busy features and introduced flexibility through simple, adaptable elements. We were able to achieve the fit-to-fill in kitchen drawers that is simple, highly functional, and work for most scenarios.
The organizer launched in July 2021 and can be purchased on oxo.com and other select retailers, such as Amazon, Bed Bath & Beyond, and the Container Store.