Unleashing innovation in six weeks
Ever feel stuck in innovation slow-motion? We've all been there!
This talk by Smart Design partner Tucker Fort busts the myth that great ideas need months to develop. Tucker discusses ways to cut the front-end innovation cycle from 12 weeks to 6, all without sacrificing internal support or losing sight of what customers truly need.
This talk dives into best practices for:
– Identifying opportunities: Crowdsource insights & gather inspiration from competitors and analogous markets, and combine user experience, branding, technology, and channel considerations for efficient concept generation.
– Agile user research: Utilize mobile platforms to gather user needs and co-create solutions across diverse demographics – in days.
– High-impact workshops: Facilitate focused, half-day sessions to build cross-functional buy-in and momentum.
– Building a winning pipeline: Prioritize ideas based on business readiness, time, complexity, and risk. And generate beautiful, clear concept and prototypes for powerful internal and external communication.
Walk away with:
Practical tips to break free from innovation roadblocks
Strategies to accelerate your time-to-market
Techniques to fuel creativity and team alignment