OXO Rapid Brewer
Redefing the art of crafting cold brew at home
OXO
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ClientOXO
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IndustryConsumer goods
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ServicesIndustrial Design, Customer Research, Prototyping
Setting a new standard
For many, getting a caffeine fix quickly in the morning is essential. Before the OXO Rapid Brewer, cold brew required hours of preparation. Throughout our decades-long partnership with OXO, we’ve continually focused on simplifying life in the kitchen. Traditional cold brew took 12 to 24 hours to prepare, but now? You can enjoy a fresh, smooth cup in just 5 minutes.
In developing this one-of-a-kind tool, we’re also shaping how consumers engage with it. Our designers focused on thoughtful choices to ensure a straightforward, simple user experience.
5 minutes flat
Simply add in your finely ground coffee, tamp it down, add water, and press. Viola, coffee in just 5 minutes.
User friendly
Whether you’re a coffee connoisseur or a casual enjoyer, the Rapid Brewer simplifies the cold brew process and eases your clean up.
Celebration of Ritual
The pressing process is inspired by the tactile and sensory experience of your standard brewing, making the new feel familiar.
From the ground up
Recognizing a gap in the cold brew market, OXO wanted to address the long 12–24 hour at-home brew time. This process, while popular, has its limitations—especially as demand for convenience and ready-to-drink coffee products grows.
OXO envisioned a solution capable of producing cold brew concentrate in 5 minutes or less.
They approached us with a proof-of-principle prototype that demonstrated their concept’s feasibility. However, to transform this prototype into a market-ready product, we needed to address several technical challenges while still maintaining the quality and ease of use expected from an OXO product.
In close collaboration with OXO, our design and engineering teams took an iterative approach to development. We built and tested multiple prototypes in-house, fine tuning brewing performance and resolving both technical and usability challenges. At each step, validating through user feedback and coffee quality checks.
From proof of principle to production
Our iterative testing ensured the coffee’s quality, manufacturability at target cost, and ease of use.
Peak performance
We determined the ideal water-to-coffee ratio, grind size, and brewing pressure to optimize coffee extraction.
Perfect cold brew. Whenever you want.
The OXO Rapid Brewer has been embraced by the coffee community, with users personalizing recipes to suit their tastes. Its compact, intuitive design and high quality concentrate solidified its place as a beloved addition to the at-home coffee ritual. The product’s success underscores the power of iterative prototyping, user-centric design, and collaboration in delivering transformative experiences for consumers.
Coffee drinkers have embraced the OXO Rapid Brewer not just as a product, but as an invitation to reimagine the brewing experience.