We help organizations understand people within the context of culture. Our experience spans geographical regions, socio-economic groups, age and ability, sub-cultures, and belief systems. We go beyond surface observations to uncover people’s hidden truths. We richly communicate our learning to empower our clients to drive innovation within their organizations.
We help organizations ‘get’ women: what they value, what they want, and how they think. Women demand more from products and services, and present a great opportunity to inspire better design for all. Across categories we help organizations develop the empathy required to craft experiences that resonate with women across ages and stages.
We develop insights based on understanding specific tasks and situations. By establishing clear criteria for every moment of a journey with a product or service, we uncover new opportunities and maintain design intent.
We consider all the people engaged in delivering a product or service, whether service representatives, channels, partners, sales people, or communities. We look at where needs overlap to ensure that we not only satisfy the end-user, but also everyone else engaged in the manufacturing and delivery process.