Hospital scrubs are not an obvious product with a gender story, but they are an interesting example of what the…Read more
Saving good women from bad design. The Femme Den is an internal design lab focused on the female consumer. We’re designers, researchers, strategists and engineers who bridge the gap between assumptions and realities when it comes to designing for women.
Smart Design's internal design lab focused on the female consumer.
Femme Den has grown into a leading team of researchers, designers, and engineers who are paving the way for a deeper understanding around design and gender. Members speak around the world on the topic, working to stimulate positive change in the design and business communities.
Follow them on Twitter: @FemmeDen
Femme Den’s Thoughts
Women today ask a lot of their bakeware. They demand efficiency for harried weekdays, yet a casual and elegant aesthetic…Read more
The Femme Den is a design lab focused on the female consumer, powered by Smart Design. We’re designers, researchers, strategists and…Read more
We were very happy to have Maura Belliveau of Long Island University C.W. Post and Emory University come to Smart…Read more
Good technology doesn’t necessarily have to be overly complicated. Just look at the Flip video camera, whose intuitive UI appealed…Read more
Transparent design aims to appeal to everyone, but understanding gender differences is still essential to developing a product that resonates…Read more
Women don’t always take kindly to being isolated by gender or being told that they’re “different.” There needs to be…Read more
“Approach women like you do wild animals, with caution and a soothing voice.” I have to agree. Targeting a female…Read more
Femme Den’s Talks
Currently not conducting events