Advancing the dialogue.

Event: August 11, 2014

Dan Saffer heads to User Interface 19

Smart Creative Director Dan Saffer brings Microinteractions to UI 19.

Press: August 7, 2014

UX Magazine: What Experience Designers Can Learn from Martha Stewart

Russell Blanchard’s latest piece in UX Magazine on what experience designers can learn from Martha Stewart. “Like every good host, brands want consumers to enjoy the experience their products provide.”

Press: August 5, 2014

HBR: How the Internet of Things Changes Business Models

Gordon Hui’s latest piece in Harvard Business Review on how the Internet of Things (IoT) impacts business models. “In a connected world, products are no longer one-and-done.”


Press: August 1, 2014

AP: The World Cup’s Big Winner? Merchandise

An Associated Press story on World Cup merchandise features our partnership with Gatorade to create a new personalized sports fuel system for the Brazil national team (CBF).

Announcement: July 22, 2014

Smart Design Moves to London

Hello, London! Smart Design opens a new studio in the hottest design and innovation market in Europe.

Announcement: July 17, 2014

Femme Den: Tory Burch Takes on Wearables

Shannon Fong, Associate Director of Industrial Design, takes a look at the new collaboration between Fitbit and Tory Burch on the Femme Den website.

Event: July 3, 2014

Carla Diana to Speak at TEDxBangalore

Carla Diana, Smart Fellow and a leader of the Smart IxD Lab, heads to TEDxBangalore to speak about 3D printing, storytelling, and future technologies.

Press: June 30, 2014 Gatorade Smart Bottle Brings High-tech Hydration to World Cup 2014

Geek features our partnership with Gatorade to create a new personalized sports fuel system for the Brazil national team (CBF).

Press: June 27, 2014

Gizmodo: Brazil’s Soccer Team Has Smart Gatorade Bottles That Track Hydration

Gizmodo highlights our work with Gatorade on its new personalized sports fuel system for the Brazil national team (CBF).

Press: June 26, 2014

PSFK: World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels

PSFK features Smart Design’s partnership with Gatorade to create a sports fuel system for the Brazil national team.

Press: June 20, 2014

WIRED: Why We Need to Tame Our Algorithms Like Dogs

Dan Saffer’s latest WIRED Opinion piece on the way humans and algorithms are learning to interact with each other, hopefully evolving into a more symbiotic relationship. “We need to ensure that these coded systems understand our needs and intentions in order to create products that feel human and humane.”

Press: June 19, 2014

AdAge: Inside the First-Ever Product Design Jury at Cannes

AdAge sits down with Smart’s co-founder Dan Formosa to talk about the challenges of the new Product Design category at Cannes.


Press: June 12, 2014

WIRED: The Hidden Genius and Influence of the Traffic Light

Dan Saffer ruminates on the importance of the lowly traffic light in WIRED.

Announcement: June 12, 2014

Smart Design Partners with Gatorade

Smart Design partnered with Gatorade on its new personalized sports fuel system for the Brazil national team (CBF).

Press: June 10, 2014

Forbes: Show Highlights A Woman’s Touch – In Industrial Design

Forbes sits down with Ti Chang, co-founder of Crave, to talk about the panel she’ll be on with Smart Design’s Shannon Fong.

Event: June 9, 2014

Look Inside Smart’s SF Studio: San Francisco Design Week

Our designers toil every day behind these doors … would you like to see inside?

Event: June 3, 2014

Smart heads to IDSA’s Women in Industrial Design Show

Shannon Fong, Associate Director, Industrial Design, will join a panel discussion at Women in Industrial Design.

Announcement: June 2, 2014

Initial Thoughts on WWDC 2014 from the Smart IxD Lab

Dan Saffer weighs in on the announcements coming out of WWDC 2014 on the Smart IxD Lab blog.

Press: May 21, 2014

Fast Company: Here’s How One iOS App Proves Microinteractions Are Everything

In the article, Smart’s Dan Saffer says that, “focusing on microinteractions can be a very valid strategy, particularly in a crowded market where your features (like Frontback’s) are basically commodities.”

Press: May 2, 2014

Designers & Books: A Conversation with Dan Saffer

Designers & Books sat down with Dan Saffer to talk about his book, “Microinteractions.”