Creating a culture of innovation: Co-designing with employees

Strategy Director
Executive Design Director

Highlights from the salon

Smart Design hosted a panel of three design experts from the federal government, financial services, and mobility to discuss ways to foster innovation from employees, regardless of where the employees sit in their organizations. The conversation was ripe with rich perspectives, particularly because of the different innovation models of each of their organizations. Capital One has a centralized innovation lab that focuses full-time on new ideas and how to test them out in the organization, while Ford takes a decentralized approach where “innovators” are embedded into a broader cross-section of the business. Regardless of the organizational models, the three panelists aligned on key criteria for creating a culture of innovation and encouraging employees to engage and be part of innovation. Some of those key elements include creating psychological safety, prioritizing in-person engagement, integrating employee ideas, and including leaders in your innovation journey.

Creating psychological safety

Feeling safe to contribute ideas is a baseline requirement for fostering innovation from employees. From how top leaders speak about their commitment to innovation, to how meeting moderators set the energy for brainstorming sessions, to how individual employees build on colleagues’ ideas rather than tear them down, a true culture of innovation must continually emphasize respect, trust, and collaboration. It’s from this psychological safety that employees will feel welcome to contribute their ideas. 

The importance of in-person engagement

In a world of remote work, prioritize being in person. Having physical space to collaborate with others and build off of in-person energy is really precious for innovation. Cross-team collaboration is also key – you never know when an outside perspective holds the key solution to whatever problem your team is facing. Be it crowdsourcing ideas when your team is in a slump, or asking a different department how they tackled a particular challenge, engaging with different perspectives is crucial to finding innovation unlocks. 

Actually integrate employee’s ideas

It’s one thing to say that you want employee’s ideas. It’s another to create accessible mechanisms for collecting the ideas. There should be an established way in which your team can share the ideas or challenges they’re facing, whether it’s an all-hands meeting or an anonymous response form. It doesn’t stop there though! Once you’ve acquired the employee feedback, it’s vital to incorporate it into the innovation process. 

Bring leaders along on the journey

Not only is it necessary that your employees have bought-in to the innovation system you’ve created, but that your leadership team has as well. One way to do this is by involving stakeholders in the research process. Having higher-ups intertwined with the process allows for them to feel directly connected to the outcomes. Socializing innovation work is also important. Weaving stories and connecting the dots are essential to bring people along on your innovation journey. 

About our panelists

Erika Lindsey: Erika is a designer and user researcher with a background in civic tech, urban planning, and social change initiatives. She leads civic tech teams to conduct research to inform recommendations for transforming back-end and front-end models of practice. She’s currently a design strategist at a federal innovation lab and previously was a design research lead at Public Policy Lab. Both organizations help government agencies transform their programs, processes, and people using human-centered design methods. 
 
Kate Tikoian: Kate leads design and design research at Capital One’s Innovation Lab. She and her team combine product design and user research to tackle Capital One’s toughest problems by championing needs of the customer balanced against business imperatives in building end-to-end solutions for the enterprise.
 
Kevin McElroy: Kevin is a design strategy lead within Ford’s electric vehicle business Model e. He partners with business teams across the customer journey to accelerate ideas from discovery to deployment with a team of product, content, design, and research experts.

About our moderators

Cameron Hanson is a Strategy Director who leads multidisciplinary teams to tackle human issues for big brands. An expert in design research and service design, Cameron uncovers the root of behaviors and motivations to strategize actionable paths for improved products and services. Notable clients include PepsiCo, Meta, US Dept of Veterans Affairs, US Dept of Agriculture, and Lexus. Cameron has an MFA in Transdisciplinary Design from Parsons School of Design.

Danielle Frucci is an Executive Design Director with expertise in UX research, digital strategy, and user interface design across consumer brands, B2B services, and corporate social responsibility. She has led the implementation of content strategy and design for responsive web experiences, omni-channel experience. Notable clients include Google, Meta, and Marriott. She holds a BA in Graphic Design from American University.

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