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Fierce, Feminine and Everything in Between – Why Under Armour Gets Women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to…

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What Experience Designers Can Learn from Martha Stewart

You can liken the experience of spending time with people in their homes to experiencing a brand. When you enter... Read more

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Why We Need to Tame Our Algorithms Like Dogs

There is a theory among evolutionary anthropologists that dogs evolved from beasts to pets because the canines that continued to... Read more

Connecting: Makers

The Connecting: Makers film, the second chapter in the Connecting series, premiered today. My colleagues Gordon Hui, Carla Diana and... Read more

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How the Internet of Things Changes Business Models

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and... Read more

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The Hidden Genius and Influence of the Traffic Light

See it sway: three-eyed blind bat hanging from a wire. Or perhaps there: perched atop a pole, lights moving from... Read more

FemmeDen

Getting Gender Design Right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why they’re... Read more

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Tory Burch Takes on Wearables

I have to confess, like many other people I know, I gave up on my activity tracker. At first, I... Read more

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Key Takeaways from SolidCon 2014

Some of our designers and strategists had the pleasure of speaking at and attending the recent inaugural O’Reilly Solid Conference,... Read more

Microinteractions: Why Details Matter

The best products do two things well: features and details. Features are what draw people to your product; details are... Read more