Advancing the dialogue.

rosieforstory_0
Anna Shaw
Anna Shaw
October 15, 2014

Why I didn’t pursue a STEM education, but I hope you do

In celebration of Ada Lovelace Day and her contributions to math and science, Smart Design Creative Director Anna Shaw writes...

WaterWatcher_2
Kelsey O'Callaghan
Kelsey O’Callaghan
September 26, 2014

Water Watcher: A new way to monitor residential water use

California is in the midst of its worst drought in 500 years. In February, Governor Jerry Brown declared a state...

misty-copeland-under-armour
Jessi-Pervola-Smart-Design
Jessi Pervola
August 11, 2014

Why Under Armour gets women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to...

Russell-Blanchard-Sofa
Russell-Blanchard-Smart-Design
Russell Blanchard
August 11, 2014

What experience designers can learn from Martha Stewart

You can liken the experience of spending time with people in their homes to experiencing a brand. When you enter...

illus-thinking-internet-of-things_1400x788
Gordon-Hui-Smart-Design
Gordon Hui
August 5, 2014

How the Internet of Things changes business models

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks...

Tory-Burch-Wearables-480x324
Shannon Fong
Shannon Fong
July 25, 2014

Tory Burch takes on wearables

I have to confess, like many other people I know, I gave up on my activity tracker. At first, I...

dan-saffer-algorithm-smart-design
Dan Saffer
Dan Saffer
June 20, 2014

Why we need to tame our algorithms like dogs

There is a theory among evolutionary anthropologists that dogs evolved from beasts to pets because the canines that continued to...

trafficlight-smart-design
Dan Saffer
Dan Saffer
June 20, 2014

The hidden genius and influence of the traffic light

See it sway: three-eyed blind bat hanging from a wire. Or perhaps there: perched atop a pole, lights moving from...

Solid-Conference-OReilly-Smart-Design-2014
David Freas
David Freas
June 9, 2014

Key takeaways from SolidCon 2014

Some of our designers and strategists had the pleasure of speaking at and attending the recent inaugural O’Reilly Solid...

homepage-femme-den-@2x
Nathalie Collins
Kristi-Candela-Smart-Design
Nathalie Collins, Kristi Candela
May 29, 2014

Femme Den: Getting gender design right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why...