Fierce, Feminine and Everything in Between – Why Under Armour Gets Women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to…

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What Experience Designers Can Learn from Martha Stewart

You can liken the experience of spending time with people in their homes to experiencing a brand. When you enter... Read more


Why We Need to Tame Our Algorithms Like Dogs

There is a theory among evolutionary anthropologists that dogs evolved from beasts to pets because the canines that continued to... Read more

Connecting: Makers

The Connecting: Makers film, the second chapter in the Connecting series, premiered today. My colleagues Gordon Hui, Carla Diana and... Read more


How the Internet of Things Changes Business Models

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and... Read more


The Hidden Genius and Influence of the Traffic Light

See it sway: three-eyed blind bat hanging from a wire. Or perhaps there: perched atop a pole, lights moving from... Read more


Getting Gender Design Right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why they’re... Read more


Tory Burch Takes on Wearables

I have to confess, like many other people I know, I gave up on my activity tracker. At first, I... Read more


Key Takeaways from SolidCon 2014

Some of our designers and strategists had the pleasure of speaking at and attending the recent inaugural O’Reilly Solid Conference,... Read more

Microinteractions: Why Details Matter

The best products do two things well: features and details. Features are what draw people to your product; details are... Read more