work-ny-taxi-limosine-commission-bridge-tomorrow
RichardW-1
Richard Whitehall
May 17, 2016

How to design with a balance of “optimism and realism”

Originally published at itsnicethat.com. Smart Design is a New York and London-based agency that’s tackled one heck of a project:...

Internet-Of-Moving-Things-Dan-Saffer-Smart-Design-860x530
Dan Saffer
Dan Saffer
October 24, 2013

The Internet of Moving Things: planes, trains, and automobiles

When we think of the Internet of Things, we typically conjure objects in a fixed location: appliances (Hi, Internet fridge!),...

2014 Nissan NV200 Taxi
RichardW-1
Richard Whitehall
March 28, 2013

Designing the Taxi of Tomorrow experience for New York City

Smart Design partnered with the New York Taxi and Limousine Commission, Design Trust for Public Space and Nissan as design...

press-fast-company-design-dan-saffer-smart-design-on-what-we'll-really-want-from-robot-cars-12-20-2012-smart-design
Dan Saffer
Dan Saffer
December 20, 2012

What we’ll really want from robot cars

Forget the Jetsons: Dan Saffer on how we should interact with the automobiles of the (near) future. Every Saturday the robots...

Dan-Formosa-Smart-Design
Dan Formosa
February 7, 2011

Reducing glance time for the Ford SmartGauge

When Ford came to us to design an LCD based instrument cluster, we had an immediate (and we think innovative)...