Hololens
Daniel Huang - Photo Presentation
Daniel Huang
February 29, 2016

Will the Microsoft HoloLens fail like Google Glass?

Microsoft recently presented a vision of the future, where HoloLens is used to watch a sports game on TV. Microsoft...

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Dan-Formosa-Smart-Design
Dan Formosa
June 16, 2015

6 Predictions that will change design as we know it

As companies and organizations around the world look for ways to solve a seemingly endless number of problems, we’re seeing...

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Smart Design
June 10, 2015

Making wearable technology meaningful: Part 1

Despite a lot of hype, it’s not much of a stretch to say that wearables haven’t made much of an...

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Joey-Zeledon-Smart-Design
Joey Zeledón
February 17, 2015

How design can help kids eat their broccoli

Given the abundance, convenience, and heavy marketing of junk foods, it makes sense that Americans overconsume solid fats and added...

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Brandy Fowler
January 22, 2015

Embrace uncertainty to successfully pilot new offerings

Large corporations, under increasing pressure to make bigger and bolder shifts, have started to turn to pilots as a way...

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Russell-Blanchard-Smart-Design
Russell Blanchard
January 17, 2015

CES 2015: Brands fail to deliver meaning in a connected world

A record number of visitors attended the recent International Consumer Electronics Show (CES) in Las Vegas for an inside look...

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Richard Whitehall
January 13, 2015

New year, new relationships

This is the time of year we cast aside the past and look toward the future with a fresh perspective....

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Jessi-Pervola-Smart-Design
Jessi Pervola
August 11, 2014

Femme Den: Why Under Armour gets women

This week, Under Armour (who also happens to be one of my all-time favorite clients) released a new campaign to...

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Russell-Blanchard-Smart-Design
Russell Blanchard
August 11, 2014

What experience designers can learn from Martha Stewart

You can liken the experience of spending time with people in their homes to experiencing a brand. When you enter...

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Nathalie Collins
Kristi-Candela-Smart-Design
Nathalie Collins, Kristi Candela
May 29, 2014

Femme Den: Getting gender design right

Today, it’s far too common for companies to create beautiful and interesting products without a real consideration for why...