Smart Salon: The Agony and Ecstasy of Connected Devices


More and more everyday objects – from automobiles to refrigerators and thermostats – are gaining the ability to communicate via sensors that connect them to the Internet and make them smart. While the Internet of Things holds unbelievable promise, opportunity, and excitement for consumers and companies alike, it also poses some challenges. Bringing a connected device to market can be complicated, and designing products and scaling businesses that are at the intersection of physical product and digital experiences is no easy task. We brought in a diverse group of experts to discuss these challenges and more at a recent Smart Salon entitled “The Agony & Ecstasy of Connected Devices: Tales from the front Line,” at Smart Design’s San Francisco studio.

Panelists included:

Renee DiResta, Principal, O’Reilly AlphaTech Ventures
Kevin Lee, Director of Product Strategy and User Experience, Samsung
Mikal Greaves, Co-Founder and VP, Product Development, Play-i
Sean Murphy, Director of Design Engineering, Smart Design

As moderator of this group of experts, we engaged in a lively discussion around the challenges associated with creating meaningful connected products – and all four offered a number of best practices and practical considerations for companies of all shapes and sizes.

You can read about some of these challenges and considerations in three recent articles in Fast CompanyIs Your Smart Device Dumb?, The Four Biggest Barriers to Connecting Everything and How to Pitch Investors on a Connected Device.

Please check out our full discussion here:

The San Francisco Salon followed a similar one held at the New York studio in late October, which focused on business considerations for connected devices, big data and predictions for the future of IoT. A third Salon on connected devices is expected in the first quarter of 2014 in London. Stay tuned for more details.

Filed under: Digital Experiences, Murphy Freelen, Consumer Electronics