We carried these values to the new brand and communication system. Bold colors and clean graphics stand apart from competitors in busy big-box retailers, and a straightforward communication system focuses on the brand’s unique positioning: efficient, modern living.

The line didn’t just make sense for consumers, retailers were loyal to simplehuman too. Bed, Bath & Beyond ended up displacing most of their other vendors, which eliminated messy product duplication in the category.

Since working with us, we’ve watched simplehuman’s business grow 30 percent annually and expand to five new product categories. Their brand identity and communication system has evolved effortlessly with their growth — it’s still just as fresh and relevant today.